Niels on The Tim Ferriss Show

If you've got some time this weekend, check out this episode of Tim Ferriss's podcast. I hear it's great 😀

We go into all the usual stuff about how people dramatically underestimate what kids are capable of, and the amazing things that can happen when you combine quality curriculum, motivation, and just getting out of kids' way.

But the bulk of the podcast is an unscripted working session where Tim offers advice on some of Mentava's biggest marketing challenges, like "how do we sell a solution to a problem that most parents don't even realize they have?"

Tim has an incredible marketing mind. I've talked to great product thinkers before, and the feeling I always get is that it's like they can see through the Matrix. It's never one silver bullet, it's thousands of little changes that add up to a step function improvement in how people experience your product.

Tim is like that for marketing.

He sees thousands of little details that all add up to a relentless trajectory of constant improvement. The conversation was a real shift in how I'll be thinking about marketing going forward, I hope it does the same for you!

Watch the episode on YouTube: https://www.youtube.com/watch?v=JW3Q8Qd4Xxc
or listen to the podcast here: https://tim.blog/2026/09/10/niels-hoven-mentava/